Hi, I’m Clint Tepe
Digital Marketing Manager
Clinton Tepe has been helping businesses succeed with digital marketing since 2009.
I empower websites to attract visitors and convert them into customers.
In the spirit of HeroConf/Brighton SEO in November, I created a PPC & Organic Keyword Analysis report in Looker Studio which blends data from Google Ads and Search Console. Simply select your data sources to see organic opportunities and potential wasted ad spend. Feedback welcome!
My professional journey started with website development for local businesses and progressed to a focus on marketing strategy, data analysis, and digital tactics. I more recently worked for a Fortune 500 international manufacturer executing campaigns using marketing automation software.
I enjoy participating in professional development conferences (MozCon, Traffic & Conversion Summit) and training to learn new skills. One of my favorite tasks is creating dynamic dashboards in Google Data Studio, turning raw data into actionable insights.
Personal hobbies include outdoor activities such as hiking, camping, and gardening. I also enjoy cooking and BBQ, and the occasional woodworking project.
Work Experience
Demco – Marketing Technology Manager
Nov 2022 – Present
- SEO, PPC, Hubspot, Data flow management
Berry Global – Website Specialist, CPNA Division
Feb 2020 – Oct 2022
Evansville, IN- Project lead implementing Hubspot Marketing Hub, then trained our team on using the platform. Created landing pages, emails, and automated workflows to execute digital marketing campaigns.
- SEM: Spearheaded a new SEO strategy by unlocking SEO data from Google Search Console, presenting a new web content development plan to the marketing team, and achieving a 72% increase in CPNA marketing page organic traffic.
- Boosted impressions by 232% and ranked keywords by 264% through innovative SEO strategies, data-driven content updates, and successful project implementation.
- Managed and optimized Google Ads (Google AdWords, PPC) campaigns and bid management.
- Oversaw marketing analytics by creating website traffic reports, delivering insights on division/product line performance, analyzing social media data and providing performance insights based on content type. Utilized Google Sheets, Google Data Studio, Power BI, and other software tools.
- Partnered with marketing leadership to build a customer-centric webpage layout, strengthen brand identity, and consistently drive SEO success.
- Created and implemented digital marketing & lead generation trainings to generate more creative campaigns, increase conversion rates, and achieve consistent organic growth.
- Collaborated with HR department to deliver insights on digital marketing analytics, revamp recruiting campaigns, fill a longstanding data gap and facilitating advertising improvements.
- Contributed to a new website launch by conducting keyword research, SEO best practices, and engaging copywriting planning.
- Developed a new SOP for A/B testing on email marketing campaigns, resulting in higher conversion rates.
- Facilitating the migration to a new email marketing platform by auditing several automation platforms and sanitizing contact data.
- Automated various data and analysis tasks with Excel VBA (Excel Macros) and Pivot Tables to produce insightful spreadsheets, tables, and charts.
- Created a marketing budget for digital activities.
Nexus Growth Coaching – CEO / Digital Marketing Strategist
2018 – Present
Evansville, IN Responsibilities focus on marketing strategy, website optimization, and other digital tactics. Working with small-mid size businesses (primarily B2B services providers) to help them achieve their growth goals faster and more efficiently than they would on their own. This includes:- Strategy creation and selection of acquisition channels
- Implementing tactics and campaigns
- Analyzing and optimizing to improve performance.
- Discovering new areas of opportunity for reaching and converting customers.
IntegraSafe – Marketing Manager
2017 – 2018
Evansville, IN- Designed and managed prospective customer surveys, resulting in much clearer target demographics & buyer personas.
- Launched new product development campaigns by targeting cold audiences.
- Created digital marketing strategy including email campaigns, uploading new website content, and optimizing social media channels.
- Led website/webapp development team.
SMI Manufacturing, Inc. – Strategic Marketing Specialist and IT Manager
July 2016 – December 2017
Newburgh, IN- Maintained website and updated content, including on-page search engine optimization.
- Spearheaded social media marketing campaigns to boost Facebook following by ~200%.
- Administered marketing & data analytics by creating dashboards & reports, forming new strategy with cross-functional teams, and elevating overall decision making.
- Elevated business acumen by completing in-house business management course based on the book “How Business Works.”
- Led quality improvements by conducting web development & SEO activities, directing email campaigns, and overseeing a new CRM/ERP software upgrade.