Search & Conversion Optimization Specialist


I help attract website visitors and convert them into paying customers




About Me

Certifications Hubspot Inbound Marketing
Content Marketing Mastery - DigitalMarketer.com
Email Marketing Mastery - DigitalMarketer.com
Emotion Sells Masterclass & Funnel Bootcamp by Talia Wolf
Google Analytics IQ
Google Ads Search
Data Studio
Google My Business
Data Scientist's Toolbox
AvailabilityDoes your business website earn traffic and generate leads? I offer search engine optimization services.

Available for guest posts or quotes on digital marketing.
ProjectsChecklist Authority
American Sports Wager
LocationEvansville, Indiana, USA
Time ZoneCST

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My professional journey as a search marketing consultant started with web design for small businesses and progressed to a focus on marketing strategy, data analysis, and digital tactics.



I enjoy participating in professional development conferences and training to learn new skills.


Personal hobbies include outdoor activities, cooking, music festivals, and the occasional woodworking or CNC router project.

Quotes & Press

experience & Education

Work experience
Feb 2020 - Present

Evansville, IN

Berry Global Website Specialist, CPNA Division

SEO, analytics, conversion optimization, email campaigns in an enterprise environment.


2014 - Present

Evansville, IN

Nexus Growth Coaching CEO / SEO Specialist

Responsibilities focus on marketing strategy, website optimization, and other digital tactics. Working with small-mid size businesses (primarily B2B services providers) to help them achieve their growth goals faster and more efficiently than they would on their own. This includes:

  • Strategy creation and selection of acquisition channels
  • Implementing tactics and campaigns
  • Analyzing and optimizing to improve performance.
  • Discovering new areas of opportunity for reaching and converting customers.

2017 - 2018

IntegraSafe Marketing Director

Designed and conducted prospective customer surveys, created and executed online marketing strategy. This included email marketing, creating website content, and social media marketing. Targeted cold audiences to gauge interest in a new product.


July 2016 - December 2017

Newburgh, IN

SMI Manufacturing, Inc. Strategic Marketing Specialist and IT Manager

Originally hired for Network Administrator duties (including Apple, Windows, and Linux devices), CRM / ERP customization, Web Design, and VoIP engineering. Set up IT based procedural documentation systems to replace physical binders. Trained new staff on software usage.


Quickly branched out into Social Media Marketing due to prior experience, and worked on gathering Marketing Data Metrics from various sources to implement in dashboards and reports. Helped increase the number of followers on Facebook and Twitter by over 300% each within six months. Presented analytics to the other members of the Marketing team and participated in strategy formation. Lead the search for a CRM/ERP software upgrade.


Also created an interactive dashboard/flowchart to increase customer-facing staff efficiency, made significant progress with better organizing process documentation for all departments, and offered occasional engineering assistance for production R&D.


Completed a business management course based on the book "How Business Works".


2013 - 2014

Evansville Idea Space Co-Founder / Chairman

The Evansville Idea Space was an organization dedicated to sharing practical knowledge, with a focus on technology and sustainability. We organized several classes with topics ranging from Internet privacy to soldering to gardening. EIS merged with Maker Station at Innovation Pointe in downtown Evansville.


2013

Neighborhood Computer Associates Office Manager / Developer

Website Developer, VoIP engineer, Linux server administrator. NCA owner took a full-time position elsewhere, leading to drastic company downsizing.


2009 - 2014

Small Biz Web Solutions Owner / Web Developer

Created websites for regional businesses to help improve their online presence and meet marketing goals. Managed teams of up to 4 contractors for large projects. Was offered a full-time position at SMI, who had been a client for several months.


2009 - 2010

Information Technology Architects/IT Technician

On-site troubleshooting and repair of PC hardware and software issues. Spent unassigned time continuing the improvement of web design skills as well as gaining Linux experience.


Education
2011 - 2013

Newburgh, IN

ITT Technical Institute

Graduated with an Associates of Applied Science in Computer Network Systems. Spent a lot of time getting hands-on experience with the lab exercises.


2008 - 2011

Greenville, IL

Greenville College (now Greenville University)

Completed four semesters with a focus on Physics. Received a well-rounded education including philosophy and music courses in addition to the engaging science labs.

Community Involvement

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